“Spam is killing me!” Bummer, which spam? Either one could be responsible.
Hormel, maker of the tinned variety, has surrendered their trademark protection fight. The company now only asks that all capital letters be used when writing about their product: SPAM. To be followed by a noun such as Luncheon Meat.
The problem there is, we don’t have dialogue balloons over our heads. And no one would actually say, “What? SPAM Luncheon Meat again?” The issue, in my opinion, remains unresolved.
Xerox and Kleenex, they mostly won their battles against becoming a generic term. We copy documents now, instead of Xeroxing. We ask for a tissue, rather than a Kleenex.
But spam, as a synonym for junk email, caught on fast and spread like wildfire. Hormel didn’t have a chance, it was a losing battle from the start. For making the term so freaking popular, Hormel blames Monty Python. Do you wonder why?
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