When starting a new venture, it’s important to make a splash. The logo and tag are mighty useful tools in this pursuit. Together, they’re capable of building a powerful brand image that exudes tradition or trendiness, innovation or dependability or elegance, anything you aspire to. As long as they’re done right.
These weren’t and they died. But I’d like to honor the memory of the dearly departed and completely half-assed designs with a public viewing. I was terribly fond of them, frankly, but I couldn’t save them. No one could. May they rest in peace.